About

Much of the evidence base informing international development is drawn from a narrow slice of humanity, concentrated in wealthy Western countries. That is beginning to change. GBEND works to expand behavioral research and testing across a wider range of social and institutional settings, strengthening the evidence that development decisions rest on.

Behavior sits at the center of most development challenges, from whether families take up life-saving health interventions to how communities steward shared natural resources. By generating behavioral evidence grounded in real-world contexts, GBEND supports interventions that work in practice and makes it possible to change course when they do not.

• The Behavioural Science Group
• World Bank’s Mind, Behavior, and Development Unit (eMBeD)
• The Behavioural Insights Team (BIT)

The Behavioural Science Group is part of the Office of Development Affairs.